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1) What are the key characteristics of a brand community? Discuss these characte

by | Apr 18, 2022 | Business | 0 comments

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1) What are the key characteristics of a brand community?
Discuss these characteristics in relation to a brand community called InkBox (Tattoo brand) and with particular emphasis on the rituals and symbols that bind community members to each other and InkBox
Your answer should show how InkBox brand community engenders loyalty for the brand, as well as outlining the advantages and disadvantages of brand communities more generally for marketers.USE THE READINGS ATTACHED to refer back and justify the essay as well as other academic sources.

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