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Company is Ubisoft! <
In this assessment we ask you to consider the needs and

by | Apr 27, 2022 | Marketing | 0 comments

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Company is Ubisoft!
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In this assessment we ask you to consider the needs and wants of two important stakeholders groups within your micro-environment: 1) your actual consumer and 2) the other business with whom your organisation has a relationship. Once you have a sense of your consumers and business relationships and given what you learnt in Assessment Two, you need to create a positioning statement for your organisation – to give it its place in the market.
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To share your ideas, you need to create a 15 minute recorded digital presentation(narrated) with up to 20 slides (max).
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To complete this assessment you need to include the following three parts: A) Consumers, B) Business Relationships and C)Positioning of your organisation.
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Part A: Consumers
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Consumer decision making is influenced by internal and external factors. You need to choose one internal factor and one external factor and by applying theory, explain how these factors can be used to predict consumer behaviour towards your organisation (i.e. encourage them to buy etc).
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Part B: Business relationships
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Your business is influenced by all the businesses with whom they have a relationship. You need to map out in a diagram who the likely businesses are in terms of their relationship with your organisation depending on its place in the supply chain (e.g. producer/retailer). Your diagram should indicate the weak/strong relationships and indicated specifically any potential failure points that would impact your operations.
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Part C: Positioning
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Finally, you need to create a positioning statement for your organisation. A positioning statement is about how you want your company to be perceived by its target audience. You need to make a statement that is clear, precise and a point of differentiation showing a clear, imaginative link to your insights about consumers and your business relationships. Be sure to research the positioning statements of your key competition as well as any existing positioning statement that your organisation may have, and use this secondary data analysis to help explain and justify your new statement.
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As part of your presentation, be sure to define, describe and evaluate theoretical concepts.

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