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MARKETING PLAN: COMPANY ANALYSIS ASSIGNMENT INSTRUCTIONS OVERVIEW You

by | Jul 1, 2022 | Marketing | 0 comments

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MARKETING PLAN: COMPANY ANALYSIS ASSIGNMENT INSTRUCTIONS
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OVERVIEW
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You will consider a new product that does not exist and is not an iteration of an existing product.
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The product does not have to be practical (e.g., flying car) but should be of interest to specific
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target markets. Then, consider a company that might produce the product. Current edition of
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APA formatting is required.
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INSTRUCTIONS
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The following apply to all four marketing plan sections:
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Outside research is encouraged, referenced accordingly. Comprehensively discuss each
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topic in this section.
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2. Submit this first section of your Marketing Plan (MP) attached as a MS Word file. This
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section must address the following topics:
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MARKETING PLAN: COMPANY ANALYSIS ASSIGNMENT
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1.0 Executive Summary
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2.0 Company Description
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3.0 Strategic Plan and Focus
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3.1 Mission
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3.2 Goals
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3.3 Core Competency
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3.4 Sustainable Competitive Advantage
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It is suggested that you organize your Marketing Plan into the four (4) Sections from the
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beginning so as to follow the logical sequence. The four (4) Sections are shown below:
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Marketing Plan Section Sequence
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Section 1
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MARKETING PLAN: COMPANY ANALYSIS ASSIGNMENT
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1.0 Executive Summary
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2.0 Company Description
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3.0 Strategic Plan and Focus
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3.1 Mission
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3.2 Goals
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3.3 Core Competency
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3.4 Sustainable Competitive Advantage
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Section 2
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MARKETING PLAN: SITUATION ANALYSIS ASSIGNMENT
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4.1. SWOT Analysis
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4.2. Industry Analysis
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4.3. Competitor Analysis
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4.4. Company Analysis
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4.5. Customer Analysis
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Section 3
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MARKETING PLAN: MARKETING STRATEGIES ASSIGNMENT
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5.1. Marketing and Product Objectives
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5.2. Target Markets
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5.3. Points of Difference
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5.4. Positioning
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Section 4
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MARKETING PLAN: FINAL PLAN ASSIGNMENT
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6.1. Product Strategy
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6.2. Price Strategy
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6.3. Promotion Strategy
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6.4. Place (Distribution) Strategy
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7. 0 Financial Data and Projections
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7.1. Past Sales Revenues
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7.2. Five-Year Projections
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References
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Appendices
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Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.

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